Want to learn more?

Facebook ads are hard. No doubt. If you have any doubts about what you've learned so far, then upgrade to get the foundations workbook.

Inside this workbook, you'll get the full explanation you need to make your Facebook ads convert!

Sally calculates figures that move stock prices for dozens of Fortune 100 and 500 companies. As a marketing strategist and statistician, speaking to board room executives is no different than helping small and medium sized businesses. You'll know what to do after working with her. 

Sally is an EXPERT at helping you define your clients DIGITALLY. That translates into MORE CONVERSIONS for LESS MONEY spent on advertising.

THE WORKBOOK

• Content Marketing - Learn what elements are required and see samples of copy that works.

• Audience Insights - Research your target market using free tools, and craft cross-sections that make sense for your offers.

• Facebook Pixels - Install the plumbing needed to track visitors for re-marketing.

• Facebook Ads - Explore the vast array of options for creating ads inside Ads Manager versus Boosting from your page.

• Objectives - Set goals for advertising campaigns that make sense with the offer and audience at hand.

• Custom Audiences - Build audiences to create a tighter statistical fit to the audiences that will purchase again and again.